REDUCING PR COSTS WHILE MAINTAINING QUALITY COVERAGE
SITUATION: The costs for public relations services, provided by a large external PR agency, were mounting at a “Big Four” accounting firm. The pressure to reduce these costs was also mounting.
APPROACH: Fireworks Communications identified a number of cost-saving measures and led the change, while maintaining quality media relations services to the firm.
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Opted for project work rather than an annual contract with the PR agency
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Developed connections with local college Public Relations programs, hiring students from Humber and Seneca Colleges on an honorarium
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Brought research tools and media monitoring in-house, using Google Alerts and RSS feeds
RESULTS: Fireworks Communications reduced public relations costs at the “Big Four” accounting firm by 50%, while maintaining exceptional public relations support to 10 national programs.
Fireworks Communications brought strategic focus to public relations at a Big Four accounting firm
Fireworks Communications helped a mid-size accounting firm break into the national media spotlight
Fireworks Communications can manage a public relations crisis in the face of industry change
Fireworks Communications brought strategic focus to public relations at a Big Four accounting firm